Over the past couple of years, it has been interesting to see Allstate completely transforming their advertising campaigns. Since 2003, Allstate utilized actor Dennis Haysbert to promote an emotional connection with their target audience usually in a slow, serious and direct manner. Though in the summer of 2010, Allstate shifted gears in taking an entirely different route in their campaign by signing actor Dean Winters.
Winters, who plays dark characters in series like “30 Rock,” “Rescue Me” and “Oz,” appears in the Allstate campaigns as the character ‘Mayhem,’ comically personifying the pitfalls like collisions and storm damage that can befall drivers.
In this commercial, Winters illustrates the area around the vehicle that cannot be directly observed by the driver, also known as the blind spot. As the woman cautiously checks her side view mirror to ensure she can change lanes, Winters offers deceptive advice, “Your Good.” As she merges into the next lane, she is suddenly t-boned by the truck that was approaching her from the left side. As the women is frantically sent flying across the road, Winters grins with the upmost pleasure in successfully misleading the innocent women.
Although Allstate has added new life with the advertising campaign, Dennis Haysbert still delivers their ultimate message — dollar for dollar, nobody protects you from mayhem like Allstate agents.
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