Baseball has one attribute that sets it apart from the other popular team sports such as football, basketball, hockey, and soccer. It has no clock.
In clock-limited sports, games often end with a team that holds the lead by killing the clock rather than competing aggressively against the opposing team. In contrast, baseball is a slow and relaxing game which is not constrained by time.
Budweiser exploited this concept in a recent commercial promoting the Major League Baseball World Series. From the beginning of the day when workers are watering the grass, raking the dirt and chalking the foul lines, the commercial has a relaxed feeling in preparation for the big game.
As fans start showing up to the game while batting practice is going on, vender's begin grilling up rows of sausages, peppers, and onions. Meanwhile, Budweiser displays how their product leaves the factory, carried onto the trucks and finally delivered out to the drinkers.
Just before the game begins, we see fighter jets flying over the stadium with the St. Louis Arch accurately displayed in the background. Though I am still bitter that my Milwaukee Brewers fell to the St Louis Cardinals this postseason, it was an enlightening commercial to express the endless fun that Budweiser and baseball can offer.
No comments:
Post a Comment