After examining various types of brands, I found that Adidas is the brand that most closely resembles my ideals. I was lured by their simple yet intriguing marketing strategy: to lead the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. The German founder of Adidas, Adi Dassler, was trained as a cobbler and fought in World War I at the age of eighteen. After returning from the war, the 20 year old Dassler made his foray into the shoe making business out of his mother’s laundry room. Shortly after, Adi Dassler his older brother Rudolf Dassler started their own business called the Dassler Brothers Shoe Factory. His relentless work ethic and desire to achieve greatness correlate to how I live my life. In short, the brand Adidas mirrors my ideals because it provides various sporting goods, operates in ultimate passion, and has a facile yet complex brand logo.
First off, sports give people something to aspire to, something to dream about. Sports not only offer individuals with physical benefits, but sports typically help students academically and socially as well. Since I live a very active lifestyle, sports have always been my favorite activity of mine growing up. Adidas is a brand that promotes teamwork and building relationships with teammates in numerous sports. Especially in team sports, working together and making a united effort to accomplish the goals and objectives of the collective whole is beneficial to everyone involved. Valuable lessons taught in sports such as practice, patience and persistence can translate into important life instructions.
Secondly, the passion of Adidas to develop a quality product to give athletes a competitive edge sets them apart from their competitors. Adidas’s love and desire to continuously strengthen their brands and products show a true passion in their product development. Unlike their main competitor Nike, Adidas is consumer focused and strides to continuously improve the quality, look, feel and image of their products in order to match and exceed consumer expectations and provide them with the highest value. Finally, the simple yet intriguing Adidas logo relates to my life story. Although I may seem like a typical Marquette scholar who is a child of a college graduate, I am the first individual in my family to attend college. Similar to the Adidas logo, though it may seem like a simple design on the first glance, it is actually a unique and meaningful logo. The shape of the 3 stripes on the Adidas logo represents a mountain, pointing out towards the challenges that are seen ahead and goals that can be achieved.
Overall, Adidas is a company that closely resembles my ideals because it promotes sporting activities, puts love and desire into their work and has a simple yet unique logo.
Adidas Logo Design and Identity
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